Betchcott one year on: a personal reflection
I joined Shropshire Wildlife Trust in June 2024, and one of my first priorities was to kickstart the Betchcott Hill project, our ambitious plan to purchase 50 hectares of land and restore it for nature. Historically Wildlife Trusts have been known to purchase land to protect it, so taking on a restoration project of this scale was a big step for Shropshire Wildlife Trust. Colleagues had already secured a range of philanthropic loans and grants to buy the land, but we still had to finalise the sale and find the resources to create the reserve we wanted. So what were the priorities?
- Securing the resources
- Safeguarding what made the site special
- Planning for improvements
- Getting key people on our side
SECURING RESOURCES
Taking on a project of this scale would need significant resources, so we launched an appeal, and I found myself as a key ‘face’ for this, appearing in promotional videos, speaking on radio and TV, and talking directly to supporters. The amazing efforts of Trust staff and supporters struck a chord with so many people, locally and abroad, and raised a record amount for a Trust appeal. This allowed us to get stuck in to improving the site straight away.