Green Influencers Project (Ages 10 - 16)

Shropshire Green Influencers Project

Supporting young people aged 10-16 to take environmental social action

The Green Influencers scheme funds 40 Green Mentor posts based in Host Organisations across England, supporting groups of young people in their environmental social action projects.

The National Lottery Community Fund and the Department of Culture, Media & Sport (DCMS) are each investing £25 million seed funding to create the #iwill Fund. The Ernest Cook Trust is acting as a match funder and awarding grants on behalf of the #iwill Fund.

At Shropshire Wildlife Trust we have received grant funding and as a ‘Host Organisation’ have recruited our Green Mentor to help create, support and oversee groups of Green Influencers within their community.

Young Influencers logo

Who is this project for?

Only 4 in 10 young people that want to take part in youth social action, actually do. In disadvantaged communities, where young people are less able to access the many benefits of taking such action, this figure is even lower. Their communities don’t enjoy the full potential of their talent, energy and ideas. Most young people just need to be given the opportunity to take part.

The Green Influencers project aims to help overcome this issue by supporting young people to identify their passions, get to know the needs of their communities and peers and to design and deliver environmental action projects. The Green Mentor will also encourage the young people to engage with others their own age with the purpose of, in turn, encouraging them to take part in volunteering or engage in social action.

If you or anyone you know is between the ages of 10-16 and would like to be involved, or if you are a youth leader or secondary school teacher and would like to set up a Green Influencers group, please get in touch with Beth at

Project updates - The work of our Green Influencers so far

Litter picking @ Madeley Academy

Litter picking @ Madeley Academy

Madeley Academy

Last school year at Madeley Academy, a group of Green Influencers in Year 7 noticed a lack of biodiversity on their school grounds, and chose to do something about it. They decided to improve the area for bees by creating a wildflower garden in an unused patch of grass, that will now provide an essential source of pollen for bees and other pollinators in the spring and summer. The group found this project so fulfilling that the school decided to set up a second group of Green Influencers in Year 8. The second group are currently working on a litter picking project to improve their local community.

Eco Fete

Eco Fete @ Shropshire Wildlife Trust

Eco Fete at Shropshire Wildlife Trust

A Green Influencers group based in Shrewsbury organised and hosted an eco-fete in September, aiming to raise awareness for environmental issues and raise money for two charities – Shropshire Wildlife Trust and WWF. The fete was a great success and they were able to raise £684.69!

‘We came up with the idea to hold an eco-fete during lockdown as we are concerned for our planet and believe that if everyone makes small changes it can have a big impact. Without the support of local businesses, our friends, families and Shropshire Wildlife Trust we wouldn’t have been able to hold this event! Thank you to everybody who supported our event, we really appreciate it!’ – Izzy and Abbey, two members of the Shrewsbury Green Influencer group.

Pond at Queensway

Pond creation @ Queensway North School

Queensway North School

At Queensway North School, a Green Influencer group decided to improve their forest school by attracting more wildlife to the grounds. So far they have created a mini pond and set up a bird feeding area.

Get Involved

We are looking to recruit passionate and motivated young people who want to develop environmental projects within local schools, youth groups and communities.

To find out more about how your school, youth group or an individual can get involved, please contact our Green Mentor Beth at