Love your Magnificent Severn

Cleaning up Shropshire's rivers

#LYMag7 is back, cleaning up Shropshire's rivers!


The Shropshire Wildlife Trust will once again be taking to the water to clean up our magnificent river Severn. From the 11th – 13th June the Love Your Magnificent Severn Campaign will be travelling from Shrewsbury to Bridgnorth carrying out an extensive river clean.


How you can help
  1.  Reduce! Take a look at your own plastic output, are there any ways in which you can cut out some waste from your life?
  2. Reuse! There are plenty of reusable items in our daily lives that just get thrown away, why not use that takeaway box as your lunchbox?
  3. Recycle! There is always a small unavoidable amount of plastic in our lives but that doesn’t mean there isn’t a right or a wrong way to dispose of our rubbish.
  4. Join in! Just like last year the kind folks at Lyreco are providing litter picking kits for all those that wish to organise their own litter picks. Please get in touch at for an application form and a risk assessment.


We have also employed the services of the Coracle Man, Peter Faulkner, to help us construct our very own coracles to clean the river from in traditional Gaelic fashion. If we all record the litter we collect we can more accurately address the problem of plastics in our lives by targeting the root causes.


Follow us on Twitter: @LYR_Shropshire         Instagram: @shropshire_wildlife_trust

A big thank you must go to our sponsors at Lyreco and British Canoeing. This project is funded by the Shropshire Middle Severn Catchment Partnership.

Sponsor Banner

With special thanks to the following groups and organisations for joining us to clean our river:

Shrewsbury Friends of the Earth                             Environment Agency

Sabrina River Boat                                                       Shrewsbury Canoe Club

Shrewsbury Town Council                                         Shrewsbury Canoe Hire

Drummond Outdoor                                                    Shropshire Raft Tours

Telford Canoe Club                                                      Telford and Wrekin Council

Bridgnorth Canoe Club                                               Bridgnorth Town Council

Bridgnorth Rowing Club                                             Love Bridgnorth